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Dorset Electrical & Fire Alarms Case Study


Dorset Electrical and Fire Alarms (DEFA) are based in Poole, Dorset and have many years’ experience in the electrical and fire alarm business, dealing with all aspects of electrical work but specialising in fire alarm installation and maintenance.

The Challenge

DEFA didn’t have any formal bid writing experience and had been unsuccessful when bidding for ideally suited contracts over the past few years. They were struggling to find the time and resource required in identifying suitable opportunities and developing the bid responses as a result of their day to day operational activities.

Whilst protecting their existing business was critical, in order to sustainably grow the business, Mark Damen, DEFA’s Managing Director, knew they had to win more supply contracts.

The Action

Bidbetter stepped in to assist DEFA in identifying suitable opportunities by undertaking a re-fresh of their tender notification portals. Once this was achieved, a suitable opportunity was identified.

With the live tender, Bidbetter worked with DEFA to further understand their service offering, develop win-themes and ultimately write the bid response on their behalf.

The Result

The tender response developed by DCS resulted in a successful outcome, with DEFA being awarded a £210k, three-year contract to supply Fire Emergency Maintenance Services for a large local Housing Associations estate. The investment DEFA made to achieve this was less than £1k.


Quote from Mark Damen, DEFA Managing Director:

‘Bidbetter are specialists in their field, so would have no hesitation in recommending them to small businesses. We are already planning to use them in an upcoming tender to retain a vital piece of business’.

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