+44 (0)1202 237506 info@bid-better.co.uk

About us

Bidbetter assists in addressing the lack of knowledge and resource that some companies possess when bidding for public sector contracts.

Working with SMEs through to multi-nationals, both locally from our Dorset base and UK wide, we tailor all deliverables to the objectives of the client.

Our core area of expertise is in the public sector marketplace, helping businesses approach the sector better identifying suitable opportunities and winning public tenders. Our expertise is essential.

Bidbetter People

Philip Norman


Philip is a seasoned CIPS qualified public procurement professional and member of APMP. Being an ex-public procurement professional in a devolved Government administration, his expertise lies in how public bodies procure goods and services and how they evaluate contracts to award a winner.

Philip is a bid enthusiast and takes great pleasure in helping businesses win contracts through a tender process.

Charlotte Norman


Charlotte is an experienced Graphic Designer with extensive expertise in Marketing, Advertising and Copywriting. She is also a linguist with fluency in German, Spanish, French and conversational Polish.

Whilst working in Marketing roles within an Edinburgh University she was involved in European funded projects and has a good understanding of the workings of a modern University and their interactions with other public bodies.

John Fernau


John is a senior commercial leader with extensive experience of public procurement. John started his career in international development procurement and became a management consultant advising on procurement in local and central government. John was the Head of Procurement for the Olympic Delivery Authority and after the Games in 2012, became the Commercial Director of the Home Office. John left the Home Office to help businesses successfully navigate public sector procurement and, in turn, increase their public sector business.

Julian Clarke

Bid Writer

Julian is a dynamic writer and researcher with over 15 years’ experience and a proven track record in managing successful tenders, bids and research projects. He has published research in academic and policy journals, and maintains a strong understanding of social and public policy. The breadth of Julian’s experience in different yet complementary areas means he is adaptable and can apply his tender writing and management expertise in new situations quickly. He is experienced in tendering for public sector contracts and winning innovation funding.

Vicki Stewart

Bid Writer

Vicki is an experienced bid and tender writer with a strong track record in winning public sector tenders across a range of industries. Whilst she is accomplished at writing bids for private sector proposals and funding opportunities, she is recognised as a specialist in the public sector and EU tendering arena. This is due to her application of the knowledge she gained during her 6 years working within the public sector as a buyer.

Dan Hayden

Bid Writer

Dan began his career in the Learning and Skills Council and Skills Funding Agency and has evaluated dozens of bids and business cases from organisations seeking public funding. Since 2009 he has used this insight to help organisations access millions of pounds’ worth of new contracts.
Dan has worked with suppliers and organisations, from small private training providers and community-based charities to large national companies and an international NGO delivering community projects throughout the world. Successful bids include applications to the EU, central government departments, the Welsh Assembly Government, local authorities throughout the UK, Big Lottery Fund and private foundations.

What our clients say

During 2014 we tendered to secure a place on a key framework to provide postal services for Central Government and Local Authorities. Knowing Bidbetter’s past experience within public sector procurement, we engaged their services to review our bid submission to ensure our responses adequately addressed all requirements. Following the bid evaluation process, we were successfully awarded a place on the framework and were delighted to achieve consistently high marks for each Lot. Bidbetter’s impartial and insightful critique proved very valuable and we rate their services highly.

Caroline Ley, Head of Tenders
Whistl (Formerly TNT Post)

We used the services of Bidbetter to aid us in bidding for public sector work more effectively and to strategically analyse our internal bid management process. We found their public sector procurement process training to be practical, easy to understand and jargon free. In addition they provided very adoptable bid management recommendations for us to implement when we next go for that all important tender. I would strongly recommend Bidbetter and the services they deliver.

Ronnie Fraser, Head of UK Education Sales
Bloxx Web and Email Filtering and Security Solutions

Bidbetter’s approach to strategic tender management is both incisive and practical. They have taken the time to really understand our business and have offered sensible and actionable advice which is already showing positive results.

Sophie Weate, Bid Manager
Eden Springs

We utilised Bidbetter’s services to project manage and write the tender response for an exceptionally large collaborative Public Sector tender. In addition to this, Phil Norman, our Bidbetter consultant, provide an excellent insight in to the public sector procurement process, public sector procurement strategy and perhaps most relevantly the process of how public bodies award contracts

Tony McHardy, Sales Director
United Utilities

We have called upon the services of Bidbetter now for two large tenders for one of the UK’s largest public sector corporations. We have found Philip to be incredibly helpful and efficient, helping us every step of the way to completing these complex and lengthy tenders. We will continue to use Bidbetter for all our tenders.

Paul Davies, Head of Sales
The Creative Place

Since 2013, when we first worked with Bidbetter, a small investment has assisted us in delivering over £600k worth of public sector contracts. They even introduced us to a supported specialist business advice grant, to which we were successful in obtaining. Bidbetter are extremely personable, very flexible and always encouraging. Because of this – and the obvious results they have helped us deliver- we intend to continue working with Bidbetter to ensure we retain our current public sector contracts and win new ones.

Carole Ricketts, Business Development
Direct Cleaning Services

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